The external endpoint returned an HTML error page (404, 500, authentication page) instead of JSON due to incorrect URL, authentication failure, or server error. (high likelihood)
The REST call timed out and received a partial response or proxy error page from network infrastructure or load balancers. (high likelihood)
The external API returned XML or plain text content when the REST message was configured to expect JSON response format. (medium likelihood)
Authentication credentials are invalid or expired, causing the external service to return an HTML login page or error page instead of API data. (medium likelihood)
The external endpoint URL has changed or the API version is deprecated, resulting in redirect pages or error messages in HTML format. (low likelihood)