Excel cell contains text data that exceeds the target ServiceNow field's maximum character limit defined in the dictionary entry. (high likelihood)
The target field is a string field with a small max_length value that doesn't accommodate the imported data size. (high likelihood)
Excel cells contain hidden characters, line breaks, or formatting that increases the actual character count beyond visible text length. (medium likelihood)
Import mapping is incorrectly configured to map large text fields to shorter target fields like short_description instead of description. (medium likelihood)
Excel file contains merged cells or complex formatting that expands the data size during import processing. (low likelihood)